Defining Sportara
More than
tickets.
Access, experiences and connections that last.
Personal. Discreet. Dependable.
Sportara is your personal partner for exclusive sporting experiences, premium hospitality and tailor-made travel to the world’s most significant sporting events.
Based in Switzerland and with more than 25 years of experience in Formula 1, in international sport and in the global hospitality business, we have the experience, the network and the understanding to turn a visit to an event into an exceptional experience as a whole.
Because for us, hospitality does not begin with a ticket — and it does not end at the entrance to the venue.
Whether you are inviting key clients, rewarding your people, bringing business partners together or sharing a special occasion with selected guests: we take care of the details and create the right setting.
Experience
and access.
Behind Sportara stands a personally reachable team of experienced sport, hospitality and sales professionals.
We know the world of international elite sport from our own experience. We know the circuits, stadiums, destinations and hospitality products — and we know which offers genuinely convince.
We combine that knowledge with an international network of organisers, hospitality providers, hotels, destination management companies and specialist partners.
The result is personal advice that goes far beyond the selection of a hospitality package.
Everything around
your experience.
Every guest and every occasion is different. That is why we put travel and experiences together individually.
Alongside selected hospitality offers, we support you — depending on the event and the destination — with:
Premium Hospitality & Event Access
Selected hospitality offers, premium seating and special access at international sporting events.
Hotels & Travel
From carefully selected hotels through to individual travel planning for single guests and groups.
Private Transfers
Chauffeur services, limousines, helicopters and bespoke transport solutions.
Private Aviation
Arranging private and charter flights through our international partner network.
Dining & Concierge
Restaurant reservations, local recommendations, guided tours and individual programmes around your stay.
Exclusive Experiences
Depending on the event and availability, we open up special experiences and additional access — from pit-lane experiences through to yacht events, private functions and selected VIP moments.
You tell us what you would like to achieve or experience. We take care of the rest.
Hospitality that
connects people.
For companies, hospitality is far more than entertainment.
The extraordinary atmosphere of a major sporting event creates something that rarely emerges in a classic business setting: shared emotions, personal conversations and memories that connect. That is exactly where we see the value of good hospitality.
Sportara helps companies bring the right people together in the right place — for client retention, networking, incentives, relationship building and new business opportunities.
In doing so, we always keep the purpose of your invitation in mind and do not simply recommend the most expensive product, but the experience that suits your guests and your objectives.
Personally
there for you.
At Sportara there is no anonymous booking structure. Our clients know their contacts and reach us directly — before, during and after an event.
Our team is regularly on site at international events itself. We know many products and destinations from our own experience, we review offers and processes, and can therefore advise with substance.
With high-end travel in particular, it is often the small details that make the difference. That is why we remain your point of contact after the booking as well, supporting you with short-notice changes, additional requests or new possibilities on site.
Swiss dependability.
International experience.
Sportara combines Swiss dependability and discretion with an international network and decades of experience in the global sport and hospitality business.
We do not want to be the largest booking platform. We want to be the partner you call when a special sporting experience really has to work.
Sportara. Beyond the Event.